INSP Ranks in the Top 10 Among Networks Measured by Nielsen in Annual Growth in HH ratings and Average Viewers
INSP’s increases are reflected both in prime and 24/7 averages.
Indian Land, SC – INSP ranks in the top ten in all categories of audience growth (comparing January 2012 with January 2013) according to data from the Nielsen Company. The announcement was made by David Cerullo, Chairman and Chief Executive Officer.
The data compares viewing levels from all networks receiving daily ratings from Nielsen. In total, one hundred ten (110) networks (including both English and Spanish-language networks) had ratings throughout the year from January 2012 through January 2013.
Data reveals that, for the month of January 2013, INSP ranked sixth (6th) in growth percentage in 24 hour household ratings among all networks receiving daily Nielsen ratings and seventh (7th) in 24 hour impressions growth.
INSP ranked ninth (9th) in growth percentage for primetime ratings. Growth patterns were more dramatic in INSP’s universe where INSP ranked fifth (5th) in growth percentage for universe ratings (and second among English-language networks). INSP ranked tenth (10th) in growth percentage for primetime universe ratings.
“INSP’s consistently high ratings confirm the measured growth that we continue to see every day,” Cerullo said. “We have experienced significant increases in every category, comparing this year with previous years, and current weeks with other most recent viewing patterns.”
Cerullo commented that INSP’s viewership and ratings growth is particularly encouraging because of the challenges of the current environment. “Today’s consumers have many choices. Many other networks are experiencing declines in audience levels. For example, comparing January 2012 with January 2013 in 24 hour average ratings, of the 110 networks measured, forty (40) of the one hundred and ten (110) networks had declines.”
INSP is available in more than 73 million households across the U.S. via cable and DBS. Viewers can check their local program guides for channel information or visit www.insp.com.