INSP Network Endorses Rockefeller Bill to Study Impact of Violent Television Content

Family Friendly Network Calls on Policymakers to Encourage “Wholesome Television Options”   Indian Land, South Carolina – INSP, the family friendly cable television network, today announced its support for Senator Jay Rockefeller‘s (D-WV) bipartisan effort to study the effects of violent video games, television, and movies on America’s children.   Rockefeller’s bill, S. 134 [link here], the Violent Content Research Act of 2013, calls for the Federal Communications Commission (FCC) and the Department of Health and Human Services (HHS) to work with the National Academy of Sciences (NAS) in examining whether the glorification of violence in popular media contributes to overly belligerent or violent behavior among children and young people.  The bill is being cosponsored by a number of Republican Senators, including Senator Tom Coburn (R-OK), Mike Johanns (R-NE), and Dean Heller (R-NV), as well as Senator Richard Blumenthal (D-CT).   “I know firsthand from our viewers that families are very concerned about the increasing amount of violent programming on television and are looking for alternative sources of family friendly programming,” INSP Chairman and CEO David Cerullo wrote to Rockefeller, who chairs the Senate Committee on Commerce, Science, and Transportation. “I commend you for insisting that potential links between violent video content and violent behavior should be studied by experts in the field.”   “INSP,” Cerullo told Rockefeller, “was founded on the premise that families are hungry for wholesome television options that would not subject their children to violent or inappropriate content.  Recent Nielsen surveys demonstrate that INSP, which features family friendly programs, is among the fastest-growing networks in the country in terms of viewership and loyalty.”   ”Our success and growing popularity demonstrate that American families long for safe viewing options”, Cerullo told Chairman Rockefeller.  “Unfortunately, there are very few channels available today that can appeal to all ages.  It is my hope that scientific studies showing the harmful impact television violence has on children will help reduce the amount of violent video content on television and will help convince video service providers to include more family friendly channels in their offerings.”   Rockefeller’s bill will be the subject of Senate Commerce Committee hearings this spring. # # # About INSP INSP – the network for the millions of Americans looking for a television home that honors timeless traditional values. INSP offers a wide variety of quality dramas, inspiring stories, and other family-friendly entertainment.  The network is available 24 hours-a-day to 75 million U.S. households through more than 2,800 cable systems, telcos, and through DIRECTV and DISH Network.  To learn more, visit...

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Nielsen in Annual Growth in HH Ratings and Average Viewers

INSP Ranks in the Top 10 Among Networks Measured by Nielsen in Annual Growth in HH ratings and Average Viewers   INSP’s increases are reflected both in prime and 24/7 averages.   Indian Land, SC – INSP ranks in the top ten in all categories of audience growth (comparing January 2012 with January 2013) according to data from the Nielsen Company. The announcement was made by David Cerullo, Chairman and Chief Executive Officer.   The data compares viewing levels from all networks receiving daily ratings from Nielsen. In total, one hundred ten (110) networks (including both English and Spanish-language networks) had ratings throughout the year from January 2012 through January 2013.   Data reveals that, for the month of January 2013, INSP ranked sixth (6th) in growth percentage in 24 hour household ratings among all networks receiving daily Nielsen ratings and seventh (7th) in 24 hour impressions growth.   INSP ranked ninth (9th) in growth percentage for primetime ratings. Growth patterns were more dramatic in INSP’s universe where INSP ranked fifth (5th) in growth percentage for universe ratings (and second among English-language networks). INSP ranked tenth (10th) in growth percentage for primetime universe ratings.   “INSP’s consistently high ratings confirm the measured growth that we continue to see every day,” Cerullo said. “We have experienced significant increases in every category, comparing this year with previous years, and current weeks with other most recent viewing patterns.”   Cerullo commented that INSP’s viewership and ratings growth is particularly encouraging because of the challenges of the current environment. “Today’s consumers have many choices. Many other networks are experiencing declines in audience levels. For example, comparing January 2012 with January 2013 in 24 hour average ratings, of the 110 networks measured, forty (40) of the one hundred and ten (110) networks had declines.”   INSP is available in more than 73 million households across the U.S. via cable and DBS.  Viewers can check their local program guides for channel information or visit...

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INSP Sets New Ratings Records in February

INSP SETS NEW RATINGS RECORDS IN FEBRUARY   Continues Growth Pattern in Nielsen HH Ratings and Key Demos   Indian Land, SC – Final data from the Nielsen Company reveals that INSP established several new highs for household impressions and ratings for the month of February. The announcement was made by David Cerullo, Chairman and Chief Executive Officer.   According to Nielsen data, INSP average 112,000 household impressions for the month. This was an increase of 3.2% from 109,000 impressions in January (which had been a record for the network). This was an increase of 55.6% from 72,000 impressions the network averaged a year earlier, in February 2012. The network also set a new high for its commercial content, which averaged 173,000 household impressions, an increase of 66.7% from 104,000 in February 2012.   “INSP continues to be one of the fastest-growing networks,” Cerullo said. “Audiences continue to resonate with our ‘New Day’ programming with our blend of family-favorites. Viewers clearly feel at home with INSP, with very high repeat viewing levels. While we have seen strong increases in household ratings and impressions, we also are seeing comparable increases in many key demographic categories.”   Cerullo said that growth had been particularly strong on weekends. In February 2013, INSP averaged 137,000 household impressions on weekends, an increase of 389% over February 2012. For the year-to-date, through February, weekend primetime impressions were up 95.8% over the 2012 average. Overall year-to-date weekend impressions (January-February) are up 143% over the 2012 average.   INSP is available in more than 73 million households across the U.S. via cable and DBS.  Viewers can check their local program guides for channel information or visit...

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Operation Hooah

THE STAFF OF THE INSPIRATION NETWORKS DONATE CARE PACKAGES TO U.S. MILITARY TROOPS   More than 400 boxes shipped to soldiers in Afghanistan, Kuwait and Qatar   Indian Land, SC – Inspired by a growing commitment to patriotism and saluting the American spirit, the staff of The Inspiration Networks has sent 409 “care” packages to soldiers in Afghanistan, Kuwait and Qatar. This represented the latest in a series of activities undertaken by the organization (and its family-friendly network, INSP) to honor and encourage American servicemen and women.   The project, called “Operation Hooah,” has received an overwhelming response from soldiers. One soldier wrote, “All the stuff you guys send, I just distribute between all the soldiers.  Whoever needs something from it they take, and we save the rest…Once again thank you for your support!!!  It means a lot”   The organization’s commitment to this patriotic cause found expression earlier in 2012, with its short-form program, “Thank You for Your Service,” part of its popular Moments series. This production honors veterans, particularly those who have served in the past and who often have been overlooked and felt taken for granted.   The spot generated enthusiastic support from military and veterans organizations. It has been featured on the Pentagon Channel and USAA’s web channels as well as at the 2012 American Legion national convention and the USAA Veteran’s Day ceremony in San Antonio, TX. In addition to being featured on INSP, the production has been showcased on the nationally syndicated daytime program The View.  (INSP currently is in production on a new series “Moments of Valor,” a joint partnership with the Congressional Medal of Honor Foundation).   The staff became inspired to do more as a result of the 2012 Indian Land Fall Festival, held at the company’s “City of Light” headquarters. During this community outreach, local citizens were given the opportunity to help the Inspiration staff assemble care packages that were going to be sent to U.S. soldiers currently serving abroad.  The response was overwhelmingly positive.   Energized by this success, Inspiration held a special military appreciation service in conjunction with 2012 Veterans Day.  Staff who were veterans shared their stories, including testimonials about how receiving care packages helped them get through difficult times.  A call to action was generated for staff to donate materials to assemble more boxes.   To fill boxes, employees donated items that included snacks, games, reading materials, toiletries, and personalized messages of “thanks.”  Boxes were packed on assembly lines, and manned by staff volunteers. The organization worked closely with current service members, as well as veterans, to coordinate the distribution of materials, which often reached soldiers in high conflict regions.   David Cerullo, Chairman and...

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